Non-Obvious by Rohit Bhargava
Non-Obvious by Rohit Bhargava PDF, ePub eBook D0wnl0ad
Wall Street Journal Bestseller#1 Amazon Business Bestseller
#1 Marketing
#1 Entrepreneurship
TOP 50 ALL Kindle Books
What do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one s confidence? When can addiction be a good thing?
The answers to these questions may not be all that obvious. And that s exactly the point.
For the past 4 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.
In this all-new fifth edition, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.
Other trends featured in the report include:
- The Reluctant Marketer - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience.
- Glanceable Content - How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption.
- Small Data - How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter.
For the first time ever, Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters.
In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.
Isaac Asimov once wrote that he was not a speed reader, but he was a speed understander. If you want to improve your business or your career by seeing those things that others miss, and becoming a speed understander for yourself, this book can help you get there.
From reader reviews:
Marie Michael:
This Non-Obvious book is simply not ordinary book, you have it then the world is in your hands. The benefit you will get by reading this book is usually information inside this reserve incredible fresh, you will get data which is getting deeper an individual read a lot of information you will get. This Non-Obvious without we recognize teach the one who reading through it become critical in pondering and analyzing. Don't possibly be worry Non-Obvious can bring any time you are and not make your tote space or bookshelves' grow to be full because you can have it inside your lovely laptop even mobile phone. This Non-Obvious having fine arrangement in word along with layout, so you will not feel uninterested in reading.
Deborah Oneal:
Now a day folks who Living in the era everywhere everything reachable by match the internet and the resources within it can be true or not involve people to be aware of each information they get. How people have to be smart in acquiring any information nowadays? Of course the solution is reading a book. Looking at a book can help individuals out of this uncertainty Information specially this Non-Obvious book because this book offers you rich information and knowledge. Of course the knowledge in this book hundred pct guarantees there is no doubt in it you know.
Justin Pritchett:
A lot of reserve has printed but it is unique. You can get it by web on social media. You can choose the most effective book for you, science, comic, novel, or whatever through searching from it. It is called of book Non-Obvious. You'll be able to your knowledge by it. Without departing the printed book, it may add your knowledge and make a person happier to read. It is most important that, you must aware about book. It can bring you from one destination to other place.
Read Non-Obvious by Rohit Bhargava for online ebook
Non-Obvious by Rohit Bhargava Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read Non-Obvious by Rohit Bhargava books to read online.
No comments:
Post a Comment